Welcome to the first year of our annual Bodygoals Survey. We were eager to learn more about body goals amongst women in the UK and in aid of National Fitness Day (25th of September) we undertook a customer survey which received hundreds of responses, each giving further insight into what motivates the UK’s body goals in 2019. Read our summary below or jump to the results below here.
Don’t have time to read? See the main findings here:
The #bodygoals survey unleashed fascinating information about the other reasons why respondents made sure to visit the gym. Mental health benefits were key amongst the reasons people wanted to go to the gym, almost as popular as physical fitness. However, most gym-goers are still seeking the body beautiful, whether in addition to boosting their mood or as their primary motivation.
“This year, we’ve seen a surge in demand for our bum-enhancing products as it seems the UK is still ‘bum crazy’,” says Chloe Plumb, House of Peach managing director. “However, our survey shows that body confidence issues amongst the younger generation has a strong correlation with social media. We found that body confidence improved with age which could be due to the reduced usage of social media amongst older age groups.”
The majority (39.4%) of those survey told us that the area you train the most is glutes. Having a great bum was your most important body goal of 2019!
We asked you what your most desirable gym body goal of 2019 was and you told us that it was to grow your glutes and have a toned, all-round physique.
The 18-24 group had a larger percentage of those who don’t work out. Working on a toned physique grew in popularity as age groups progressed (22.02% to 29.84% to 40%).
Only a small fraction of all the people we surveyed were very confident about their bodies. 85.2% of respondents were either somewhat confident or not confident at all and want to make changes. Body confidence appeared to be the most negative in the youngest age category.
We tend to think about gym attendance as being all about changing the way you look. But many of those we surveyed told us that improving their mental health was a significant driver in their decision-making too. The top answer was to improve how you looked, closely followed by improving your fitness and health.
Images and fitness profiles on social media we’re the biggest motivator (at 31.6%) (when looking at all age groups), followed by your gym playlist and training partners.
There was a clear divide when analysing responses for this question. The majority of survey respondents said that photos on social have a positive effect on thier motivation. However, when broken down by age group:
Interestingly, the majority of respondents 63.5% would consider surgery, said yes to surgery or had already had procedures.
Breast Augmentation is still the king of surgeries with 44% of respondents saying they would have a boob job or have had one in the past. This is closely followed by dermal fillers and Rhinoplasty.